B2B Marketing: Calls-to-action and the business buying cycle
Different calls-to-action apply to different stages of the business buying cycle. Particularly in the early stages, these calls-to-action come in the form of specific content that aligns with each...
View ArticleB2B Lead Generation: Why teleprospecting is a bridge between sales and marketing
Teleprospecting is a great function for optimizing funnel efficiency. And now, it has evolved from a tool mostly used by sales, into one that marketers are now also taking advantage of. But, it doesn’t...
View ArticleB2B Marketing: The 7 most important stages in the teleprospecting funnel
One of the challenges B2B marketers and sales teams often face is setting apart those high qualified leads from the not-so qualified ones. That’s where teleprospecting plays a pivotal role; helping...
View ArticleMarketing Strategies: Is performance-based vendor pricing the best value?
When dealing with a vendor you have to understand that this is a financial arrangement and you must maximize the value of that arrangement. So, how do you make sure you’re getting the most out of it?...
View ArticleB2B Marketing: Combining sales and marketing knowledge to improve lead...
In a recent study, our research revealed that more than half of B2B marketers we surveyed say their biggest challenge is generating high-quality leads. How do you overcome this hurdle? In today’s blog...
View ArticleLead Generation: How to get funding to improve your lead gen
How do you take your lead generation function to a new level.? What if the cost of what you want to do exceeds your budget? In today's blog post, we show you four essential factors that will help you...
View ArticleLead Generation: 4 critical success factors to designing a pilot
How do you take your strategic lead generation initiative to the next level? You've got the funding, so what's else can you do? You have to develop a well-designed pilot, but you have to know how to do...
View ArticleB2B Lead Generation: 4 ways to use teleprospecting in your next pilot (and 2...
In B2B marketing, lead generation is essential. And while, crafting an effective plan and pilot are key elements in the success of your efforts, there's a way you can take that to the next level. In...
View ArticleMarketing Management: What is your company doing to increase knowledge and...
You’d think that with knowledge expanding rapidly, offering companies the opportunity to gain competitive advantage, CMOs would make sure their teams had outstanding training. Read on to discover what...
View Article
